Since last November , Nintendo DS‘s new star (New Super Mario Bros Wii) has been launched in Australia,Eerope, North America and Japan in turn, and it has been followed by many fanatastic fans. Founded in 2006, Korean Nintendo published NDS and Wii in 2007 and 2008 respectively. Though Korean market is filled by online games, the marketing would be difficult, it still meet impressive increase in profit target.
The strategy of Nintendo is ” to enlarge population of game player”,that is toexpand more group to experinece fun of game without caring ones age and sex.Once signed software companies have developed the game software, they should turn to Nintendo’s test to see whether the product could meet the standard. But, Nintendo does not take the risk of their stock and development, let alone the market performance. “New Super Mario Bros. Wii” gives many players a feeling just like that an old friend left for some time , when he comes back,his taste and hair style changes , but he is still their good friend. If Intel join the development for open portable Wii machine, it is possible to improve the latest Larrabee visual processing unit.
Besides, in Korea, online game has gained almost of market share. Once you mention game, it is no doubt, the online game. I believe creative Nintendo will certainly satisfy players. The scale-up in improved Nintendo DSI screen also showed that nintendo ds card was stressed in large screen of PSP and felt the visual impact of large screen is giant. At the same time, it is reported by press that New Super Mario Bros. Wii has become the machine game which meets the greatest sale.
Nintendo is good at sales promotion,and “Carrot and stick”, “Co-brand”,”Promotion activities” and “No game advertising” are its four cardinal principles. Meanwhile, the second generation console will support the motion sensor and vibration. As is known to all, Nintendo WII extensively expanding the market by carrying with the motion sensor. That is to say,they shouldn’t rely too much on these exsiting and powerful brands.They must make Korean be enamored with the experience and charm which are only found in games of Nintendo.
Some popular program such as the Simpsons, whose detail or circumstance will follow the competition of Nintendo, otherwise, they may be replaced by Nintendo games. The boom of sales also produce an great effect on stock market:the share price of Nintendo have risen for the second consecutive month, and brought share prices of the whole industry bounced back. As a game which has enlarged its population of players all around the world, NDS is also the first tool that make contribution to communication between each times.
The meaning of bouncing back of share price,not only make stock market went up, but also make investors can have more confidence. It is showed on the report on influence of famous people from every industry to American children that, once the sky mouse on the top list attracting children’s eyes and respect has been replaced by Mario of Nintendo.