In order to re-establish the trust brand image in the youth market, nintendo ds carried out the first brand promotion in 10 years recently. During the past 5 years, depend on a video game machine Wii, which is looked down by components, Nintendo has gotten huge profits, come to another brilliant top. The second group are families with several generations living together, as each family member from grandchild to grandfather can be involved in the game. But bright Hiroshi Yamauchi saw the great promise of cheap consoles for home televisions from the temporary recession of game markets.
Other manufactures claimed that their game consoles could not only play games but also could study which could help children to learn, calculate and type in order to win the hearts of customers. It has rough picture and seems fool, till now people still think that ‘Wii has nothing to expect except the operating mode’.
In the past few days, the advertisement campaign has entered the second stage. New game products were brought out as the same theme and form, consolidating the brand position of TopToy DSTT Multimedia Card for NDS and NDS Lite (Supports SDHC) “to create the innovator of pop culture”. In 1994, the entertainment giant, Sony, launched a powerful PS. Comparing with Nintendo’s too simple game machine, Sony’s PS was instead of Nintendo’s leadership.Relying on the powerful entertainment resources, Sony started to reposition the market for home gamer player with simple model, rought picture and spared great efforts to position game as a visual feast. His second game of life is to shine. When he finished the game script, he himself does not have thought that the hero, “Mario” was actually known in the world into millions of households. In Los Angeles, Nintendo invited several housewives with love of communication high technology, so that they can invite more full-time mothers who are boring to their lives can feel the charm of Wii.
But Sony’s flaw is that it place too much emphasis on this “all-powerful”, it wants PS3 to be the central entertainment device to integrate all acekard 2i ds lite‘s business, packaging all its products and sold to consumers. Under the auspices of integrated strategy, the game seems to have entered a mistake of image, and lost its nature. It is anticipated that, in a large number of U.S. households have a Wii, the players were due to over-investment, leaving many remote controller from flying out of the hands and crushing TV.
The U.S. media made a lot of reports on these games accidents during the Christmas holidays, the first sentence in telecommunications of the Associated Press wrote: “Wii is a dangerous machine.” But right of the seemingly negative news, caused a great curiosity of consumers, setting off the second round of word-of-mouth spread among consumers and once again a storm Wii across the United States.
Staff believe that children’s spontaneous creation is a recognition to the work, which proves the success of activities. Hiroshi Yamauchi sent the strongest negotiators to Moscow without hesitating and bought the patent from the institute Pajitnov worked for. Money spent on advertising is not high to win giant echo, nintendo set a magazine marketing model. Due to its outstanding performance in the past 5 years, Nintendo undoubtedly won the championship and Nintendo world since then has climbed up to another peak.